This content is in the process of being styled since being imported from a previous system, and may lack some formatting detail or imagery.

Winning Against Linux The Smart Way

  • Open Source
  • Security

Microsoft have launched a web site that helps its partners identify Linux "Personas" (i.e. the types of people that use Linux). This list of five personas helps Microsoft partners identify and target these people with a view to forcing persuading them that Microsoft is better. For example, a Linux Experimenter is defined as "largely a Microsoft shop experimenting with Linux" who is "looking to lower his total cost of ownership by experimenting with open source software technologies".

Here's what a Microsoft partner is persuaded to do:

Question the need for experimenting in light of third-party evidence/studies demonstrating that Windows Server 2003 has lower TCO than Linux. Also emphasize Windows' growing leadership in business Web and intranets.

Well, I'm sold. Are you?


Not as flashy but damn that was fast!

Well I'll be darned. I actually registered for a client minutes after writing this post, but the client chickened out and had the registration canceled...

Comments for this post are currently disabled.

Subscribe to my Newsletter

* indicates a required field

I don't send many updates. I don't like to spam. Let's face it - I've not posted many new articles for a while (although I do plan on changing that). If you subscribe to new articles, I'll send no more than two emails a week. As for workshop and conference information, that'll be as and when I have details. It's not likely to be more than an email a week.